The cleanliness, cheese and chocolate, the pristine beauty, and the towering mountains are the clichés that the tour operators are used to sell to travellers from around the globe.

But Switzerland has so much more to offer. The three Swiss cities of Geneva, Zürich and Basel are packed with world-class museums and galleries. In Zürich and Lausanne, there’s a buzzing art scene and underground club culture that feeds nightlife as vibrant as anything you’ll find in larger European cities.

The landscape is dominated by the Alps but in the north and centre are lush grassland that is embodied by the green hills of the Emmental. Vineyards rise above Lake Geneva and the Rhône valley. The lake Geneva region offers an infinite diversity of breathtaking views and also inexhaustible possibilities for gourmets, as this part of the country is amongst the world’s most reputed gastronomic region.